The UK needs an app for watching live sports and music on demand, says GoggleBox chief executive David Brown.
In an interview with The Times, Brown said the technology had been “brought to the fore” by the Premier League, which he described as a “major influencer”.
He added: “If the Premier league were to take the technology and put it on the same level as Netflix, it would revolutionise the way we consume content.”
In addition to the Premier Leagues app, the technology has been featured in ESPN, ESPN2, ESPN3, Sky Sports and Sky Sports Go.
It is currently available in the US, Canada and Australia.
In a statement, GoggleBOX said: “This is a real breakthrough in the world of entertainment, as the technology will allow for an entire generation of fans to access live sporting events, without any barriers to entry.”
Our team has been working tirelessly over the past six months to deliver this revolutionary product, which has already been accepted into the UK Sports app store and will soon be rolled out to the rest of the world.
“The tech and our team of engineers are excited to work with Premier League to bring this to life and look forward to bringing this technology to the UK market.”
The app, which costs £19.99, includes a subscription to Premier League plus access to the club’s online streaming channel.
It was created by GoggleLab, a London-based team of developers.
In addition, the company has signed deals with the NFL, Major League Baseball, MLB.com, Amazon Prime Video and Netflix.
It has also secured a deal with HBO.
The Premier League declined to comment.